The Content Man

The information you need to optimize your web content.

The Content Man specializes in the art and science of helping businesses optimize their website content for marketing ROI.

Put the experience and knowledge of The Content Man to work for you.

The Content Man is available for writing and editing your website, advertising, case studies and other marketing materials. All projects are quoted at a fixed rate upfront, so you know exactly what it will cost. Fees are reasonable, and most projects can be delivered quickly (a few days for editing, less than two weeks for case studies).

Fee arrangement: For new accounts, I require one-half payment in advance, with the balance billed upon delivery of the copy.

Revisions: Your fee includes one round of "reasonable" revisions (i.e., revisions that are within the original scope of the assignment).

Rights: You have all rights of usage to the copy I provide, without restriction. There are no license fees, usage fees, or ongoing costs.

My identity: This is a not-so-closely guarded secret. My writing website is at www.westcopy.com.

Call me at 978-263-0236, or use one of the forms below and I will respond promptly.

Basic copy upgrade: $150 per page Improve the impact of web pages, ads, white papers, case studies, sales sheets.

Home Page Content Optimization: $495 Copy upgrade plus a review and recommendations for improving your home page effectiveness.

Headlines, names or taglines: $295 Get 10-15 headlines, name ideas or taglines for any project. Need a webinar with a catchy name? Want a stronger headline for your ad? Need a name for your new product? Pick my brain for clever, powerful, dramatic and interesting lines that grab people's attention.

Case study: $800 Get your best customer stories down in writing. I do the interview and write the story, following your format or creating a format for you.

Pay-per-click ad: $475 Get people’s attention and pull them into your site with simple, compelling ideas and copy.

Other projects: Please ask for a quote.

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