The Content Man
The information you need to optimize your web content.
The Content Man specializes in the art and science of helping businesses optimize their website content for marketing ROI.
Copyright Steve West, all rights reserved.
The Content Man has written over 50 websites, dozens of white papers, hundreds of case studies, and countless ads, email blasts, taglines and branding projects.
The mission of this site is to bring this experience to bear to help business and technology companies improve their website content through best practices.
To see our view of Content Optimization, we recommend reading The Elements of Content Optimization.
Contributors wanted! We seek articles by qualified content experts. We are especially interested in articles that cite research and data, that explain tools available to marketers, or that give specific examples of site improvements. Visit here to submit an article.
Content Optimization (CO) is the art and science of creating the optimum content to achieve the goals you have set.
Our Mission