The Content Man
The information you need to optimize your web content.
The Content Man specializes in the art and science of helping businesses optimize their website content for marketing ROI.
Copyright Steve West, all rights reserved.
Writing Case Studies
Four ways to spice up a Case Study
A standard questionnaire for preparing Case Studies
Writing White Papers
How to write a White Paper
How to keep track of your research
A standard approach to organizing your White Papers
Being objective: The truth about marketing White Papers
Helpful links
Content Optimization -
General Articles
Putting social media in perspective, by Carroll Ray, TR Design
Why online marketing is a good idea in a bad economy, by Jon Baer, Wakefly
Three ways to improve your website content, by Steve West, Westcopy
Want fast marketing ROI? Have your website edited, by The Content Man
The Importance of Image in Lead Generation, by Jon Baer, Wakefly
How much should content improvement cost you?, by The Content Man
The role of flash in website best practices, by Jon Baer, Wakefly
Naming can't be that hard-
Want leads? Make an offer, by Steve West, Westcopy
What content do your customers want?
How important is the writing in Content Optimization?
Content Optimization -
Introductory Articles
By The Content Man
The Elements of Content Optimization
Using Google Analytics to help optimize your content
A Content Optimization makeover
What content is free to use -
How to measure Content Optimization
Resource Room